Why is video marketing effective, video is a former that we are very used to be. It’s easy to watch and provide a great deal of information in a short time and can be comfortably watched even on the smaller screens like mobile phone or tablet. Most people first watch video on a regular basis probably more time we spend reading books or magazines.
It’s a safe bet then and that most people would rather get their information from video then reading website pages. Video stands out not everyone uses video in their marketing and therefore video has value that will be remembered. Video displayed prominently on your home page or elsewhere on a Web site will be noticed and relevant most likely view in google search result video listings have thumbnail images and all visually eye-catching compared to the normal text links. statistics show the people conducting searches see imagery in the search results before they view words.
Video is engaging abusive needing images and sound consume the viewer offering you a few minutes their attention and the chance to convince them to make a positive action. The use of stylistic elements such as animation, music and creative filming when combined with a strong message can create a powerful impression on the viewer. So I hope you will agree video marketing is effective and the combination of a great format and something noticeable that keep your potential customer engage with your brand must provide some exciting marketing opportunities.
But I don’t believe that video works well and this is part of the biggest marketing picture. After all, it is only one part of the viewer journey we need to carefully consider how the viewer has come from on where you would like them to go next.