Location of your web hosting can affect your site in several ways. One of the most important factors is SEO and your site’s search engine listing position.. Here are some of the factors why hosting location affect SEO?
Google has been trying to adjust search results based on relevance. The results produced by a search in a certain country would prioritize websites hosting in that country.
For example, if you had two websites, one in Singapore and the other in the US, and if you’re trying to rank well in Google Singapore, the site hosted in Singapore might rank a bit better. It’s not huge, but worth keeping in mind. The closer your users are to your server’s data center, the quicker the server response is expected to be. Faster websites make google rank your site higher. That leads us to the 2nd important factor. Loading Speed.
Google does consider the page loading speed when it comes to rankings. If your pages take more than 2 -3 seconds to load, Google will drop your rankings.
When changing web hosts, you’ll need to look at the strengths and weaknesses. Popular hosts don’t always mean that they’ll provide quality hosting, although it may look that way. In fact, being too popular can have its disadvantages as they’ll likely be hosting a huge number of sites.
If you are considering signing up for a shared hosting account, please think again. Being in a shared environment is never a good thing unless the budget is the obstacle. If your budget allows, always choose a Linux VPS hosting plan such as our Linux VPS plans, as they will always perform better than shared hosting accounts.
Switching to HTTPS
What is HTTPS?
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted.
It is clear that HTTPS offers security, so it is definitely the choice and some SEO benefits to consider.
- Increased website rankings
Google has confirmed boosting ranking for sites with HTTPS and the value of switching to HTTPS is very likely to increase over time.
- Referrer Data
When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”
- Security and privacy
HTTPS adds security for your SEO goals and website in several ways:
- It verifies that the website is the one the server it is supposed to be talking to.
- It prevents tampering by third parties.
- It makes your site more secure for visitors.
- It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.
If you intend to move your site to a new host, then it’s best that you consider the consequences. The move may affect your site’s SEO positively. We, at DLMonte.com have been doing migrations successfully for almost 12 years for thousands of happy customers. Please contact us if you need help.