The truth is people don’t want to hear about your business or products always. Why would they? When they’ve been bombarded daily with advertisements from all platforms like Television, radio broadcasts, billboards, and even while you’re surfing the web. The fact is, people don’t come to Facebook to see ads.
How to Increase Engagement on Facebook? The answer is, you need to create post that is not only relevant but personal too. Based on our experience, I’ll like to share some of the cool methods that have helped us increase Facebook page engagement and what it will worked well for you too.
Questions are a great way to spark dialogue with fans. It is probably the common way and one of the best methods we have use to get people to respond to your posts. Get the habit of asking questions once a day, and your visitors will get in the habit of engaging with you. Here is a short summary list to help you get started.
Timing to Post
Timing is extremely important when it comes to posting on any social networks. The best time to share on Facebook is 12pm to 2pm and 6pm to 8pm.
A tool that I highly recommend to help you ease the work is Buffer. Buffer has proven to be the better way to share on social media at the right time.
Photos has to be one of our favorite ways to build engagement because they stand out better compared to status updates or posted links. Pictures are clear and concise and are easily digestible.
Contests are another great way to increase FB engagement because not only reward loyal followers, but also it creates excitement and will get users to visit your FB page more often to check if they have won.
There are many types of contests that you can organize. Binkd for example, not only allows you to create a sweepstakes contest but also more assert contests that create engagement. Different types of contests can be structured to target different marketing needs.
Offer Incentives to like Your Page
Create an app that leads visitors to a special promotion or discount code to free giveaway product in exchange for a Like.
Connect Facebook to blog
The “AccessPress Facebook Auto Post” plugin makes it easy to publish your new posts, pages to Facebook and easy to configure with steps guidance on plugin settings page.
Ask Fans to Share Your Profile
Sometimes a direct simple request to share your profile or posts with your subscribers can be the best way to build fans.
Call To Action
A “call to action’ tends to respond better when they are given specifics as to what to respond to.
What do you want people to do? To comment, Click the like button or to Share something with friends? “Like” this if you … or Click “like” if you…
According to a research by Buddy-Media, pages that posted one or two times per day receives 35% higher user engagement compared to pages that had more than 5 posts per day. This shows that it is not the quantity of the post, but the quality of your Facebook wall post.
Any suggestion or ideas? We would like to hear it from you by commenting below.