Doing competitor analysis is important before you decide to invest your time or money into marketing content to target that using the keywords. By being able to quickly and easily research the SERP’s and decide whether a keyword is worth your time, you can more efficiently rank for keywords which will generate revenue.
One of the most common mistakes that beginners make is in targeting the wrong keywords. They underestimate the competitiveness of a keyword and get disheartened when after 3 months they still aren’t in the first 2 to 3 pages.
But thorough and patient competitor analysis can save you lots of time by ensuring that you only pick keywords which you are confident that you can rank for.
Long Tail Pro makes competitor analysis incredibly easy, you don’t even have to leave the software. Our goal was for even the most fresh-faced SEO to be able to quickly see whether keywords are worth further exploration.
Once you’ve done some analysis within Long Tail Pro, you should go and examine the backlink profile of your competitors. Can you match and excel? That’s all SEO really is. Matching what you can copy and exceeding in other areas, rinse and repeat until you rank for your desired keywords.
Watch the video below: