Biggest Facebook Advertising Mistakes 2016

 

5 Biggest Facebook Advertising Mistakes

Today we’re gonna talk about the biggest and absurd Facebook Advertising Mistakes. So, let’s get started now. Facebook has built one of the most powerful advertising platforms the world is ever seen. Use Facebook the right way in it could be one of the best ways to get more clients and grow your business but use it the wrong way and Facebook will gladly take all love your hard-earned money. Avoid these three common mistakes and I know you will get faster results from facebook ads.

1. Facebook Advertising Mistakes – Not Picking the Right Audience

With Facebook advertising, you just need to leave most people out of the party ideally usually create the Facebook look-alike audience based and your current website visitors or your customer email list. Facebook has an amazing algorithm they can look at your existing customers or website visitors and find people similar to them in a way that you and I cannot do. It’s called a look-alike audience, too many times I see people targeting very broad interests or no interest at all. Ideally, your target audience should be between 100,000 to 300,000 people if your target audience is a million people are more then you are not targeted enough you need to leave some people after the party. The best audiences are a combination of Facebook’s competitor’s pages,  fan pages, and a look-alike audience appears, own clients, our website traffic. Start there and you laugh a great audience to start with, you can test one audience against another with the same add to see which one works better for you.

2. Facebook Advertising Mistakes – Not Using Conversion Pixels for Tracking

Some campaigns are just trying to build up likes for their fan page with not real strategy or just sending the cheapest clicks possible to their website. Facebook could actually look at people who are converting for your offer and find similar people kind of like a look-alike audience, they are also likely to convert. The Best Part? It works really well. Focus on your conversions and ask the question how much do I have to spend with Facebook to make a sale and get a new client.

When you let Facebook know when you have gotten a new lead or client then they will do a better job finding these kinds of people for you. So make sure you set up a Facebook conversion pixel and set your campaign to optimize for conversions too. Otherwise, you’re just likely wasting your money on metrics like clicks, likes, web traffic with no sales or leads. I see this happen all the time.

[tweetthis]Are you making these Facebook ad Mistakes in 2016[/tweetthis]

3. Facebook Advertising Mistakes – Not Creating Enough Ads

One big mistake is to go in and create one ad and think you’re done. If you only create one, chances are you created one that will under perform. The only way to find the 20% of ads that get 80% of the results is to create at least five versions of your ad.

4. Not Impressive Landing Page

Optimize your landing pages. Try a service like Lead-Pages. Do split-tests to see what makes people convert at a higher rate. If your ad says one thing and you opt-in says something else, it could confuse your audience and that means they will click away.  So if your ads are getting plenty of clicks, but no conversions.

5. Not Diving Deeper Into Your Facebook Reports

For some reason, it seems like everyone wants to use Facebook’s just standard reports. The problem is these reports usually don’t tell you very much, sure it’s nice to see that 20 people liked your ad last week but what does that really tell you. Wouldn’t it be better to see which age in gender, categories are becoming warm leads at the cheapest price? You would then spend more money and those people and exclude the ones that are just more expensive to acquire. the problem is without customizing the columns you’re looking at in the Facebook ad report you’ll never see them. Start with the standard Facebook and report the one that you are given, then just remove many columns that are not crucial to your campaign, you’ll see a ton of them, likes, a number of engagements, there’s a lot you need to remove. Once you have the least amount of columns possible, add a few in,  like the cost per conversion, ad score, and CPM.

Cost per conversion is how much you are paying to get a lead or sale. This is really the most important metric that matters so you have to include it. Next is your ad score, a high ad score of 7, 8, 9  will get you cheaper sales leads. Look at this because you can quickly cut ads with lower ad scores. Now Facebook will show those ads less often because they don’t perform as well but you should be able to see them quickly and just remove them from your campaign.

The nest is your CPM. This is how much does it cost to reach 1,000 people on Facebook? Some audiences are $10 or more just to show your Ad in front of 1000 people. This doesn’t count people clicking and liking them but some audiences are even $3 to $5. Uses the column as a guide to help you find the lower cost per conversion. Audiences with higher CPM usually have a higher cost per conversion.

Conclusion

These are the most common mistakes I see most people making with the Facebook ad. Follow the advice I gave you to fix them in your Facebook campaigns to finally start working for you. Facebook is a super powerful advertising platform. If you use it correctly, you will get the fastest results possible.

Any suggestion or ideas? We would like to hear it from you by commenting below.

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