Things You Have to Prevent When Writing Content Material

A LITTLE Mistake That Cost $2,000

by Kerria on July 1, 2013

Things You Have to Prevent When Writing Content Material: In order to take advantage of these keywords, you should release targeted material on your website that Google will acknowledge and reward. Here are some mistakes that you must prevent when creating articles.

1. Thin Material Content
The term “thin material” describes any material without a significant quantity of special substance. We’ll make use of a some example to illustrate how thin material can creep onto your website, aside from the apparent case of plagiarizing the work of others.

Suppose you have an e-commerce shop that offers red, green, and blue T-shirts in 4 various sizes and each variation has its own page. The description for each item will be nearly similar. While this appear perfectly valid, Google will see 12 pages with virtually the exact same copy as thin content. So, what’s the solution?

There are several means around this problem

Compose distinct copy for each variation. This is viable if you have different keywords to enhance for on each page.
Block comparable pages from online search engine with meta noindex ( In this case, you need to concentrate on driving traffic to a moms and dad “T-shirt” page and tell search engines to disregard all the child pages. Add other unique content to each page. Including extra special content on each page, such as user reviews or comments, can water down the impact of the “near duplicate” area.

2. Keyword Stuffing
It utilized to be true that the more times you used a target keyword in your content, the more likely you were to rate well for that keyword. Today, Google is much smarter at detecting keyword stuffing and will punish you for it. This is not to state that you shouldn’t target particular keywords, but you should beware to just use them normally.

As a basic guideline, each content page ought to target just one certain keyword. It’s a great idea to attempt to work your keyword into the page title and to utilize it only a few times in the content body. Google spokesman Matt Cutts advised ( that while there is no ideal keyword density, the even more times you make use of a target keyword, the more suspicious your website will appear.

3. Titles and Descriptions
Each page should have an unique title and description tag. Your title tag should relate directly to the page content and need to ideally contain the keyword you are trying to target. Usual title formats include:.

Primary Keyword – Secondary Keyword|Your Brand Name.
Your Brand name Name|Main Keyword and Secondary Keyword.

You need to attempt to keep titles under 68 characters, because Google truncates longer titles on the results page.

The description meta tag must explain your page material in around 153 characters. You should try to consist of a description on every page, but remember it is much better to leave the description blank than to replicate the exact same description on numerous pages. Since this snippet often appears on the search outcomes page, you should make it compelling enough to attract visitors online.

4. Utilizing Flash and Images
Carrying out a Flash-based website is not a good idea for numerous reasons, consisting of gadget compatibility issues, usability issues, and the reality that search engines can not easily index Flash material. Your finest bet is to stay with routine HTML for all your important text material.

You should also stay clear of using images for body copy and headings. Before the days of HTML5 and CSS3, you were forced to use images or Flash replacement to show non-standard fonts. Thankfully, services like Google Webfonts ( and Typekit ( make it simple to use customized fonts without turning to non-search engine friendly methods.

All various other images ought to have an ALT characteristic that describes the components of the image. Google uses this credit to index images in Google Image Search and it greatly enhances the accessibility of your site for those who can not view the actual image.


Kerria is a content strategy and SEO Consultant with offices in San Francisco, California – where she specializes in technical SEO to Improve search ranking. Kerria has experience in marketing and professional journalism bolstering her 7 years online marketing background.

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